Hi, I'm Laurie
I’m a full-service SEO consultant based in Auckland. I've been involved in digital marketing for 17 years and SEO for the last 15.
I have seen my fair share of changes in the industry, but one thing has always served me well:
Delivering high-quality work and building a collaborative client relationship based on honesty and trust. Over the years, this approach has delivered double-digit growth in organic traffic and leads for my long-term clients.
Take a look at what some of our happy clients have to say.
I really hope we can work together and help you realise the potential of Google for your business.
Welcome to truecontent
New website is on its way!
Full-service, expert SEO consultation helping businesses of all shapes and sizes get more leads, sales and revenue from search engines.
Get customised and cost-effective solutions from strategy development through to implementation and training.
SEO Consulting
Not all websites need a lot of 'technical' work but when they do you need an SEO consultation who knows what he's talking about and how to explain it!
I'll work directly with your website developers to ensure all technical SEO requirements are briefed, understood and implemented.
Technical SEO
I provide specialised SEO tailored for eCommerce. I will maximise search engine traffic to each of your retail categories and products, driving more sale and revenue.
I am experienced with all major eCommerce platforms including Shopify, BigCommerce , WooCommerce and Adobe Commerce.
eCommerce SEO
SEO Services
Do you own a local business that services different locations and/or foot traffic to a store or office?
I will ensure your business is listed properly in Google Maps and your website is optimised to maximise your listing's visibility in Google Search.
Local SEO (Google Maps)
Large websites with lots of pages (usually eCommerce or listing sites) are more complex than smaller ones. A change here and there can have massive consequences when applied to thousands or millions of pages.
So, it's important to partner with an SEO consultant with specific experience with large, complex sites.
Large website SEO
I will brief your writers and manage the production process to ensure all the content created is fully optimised.
If you don't have your own writers, you can use my team of carefully-vetted content specialists.
Content creation
Some of my happy clients
Head of Marketing, Figured.
Forsyth Thompson
“I have had the pleasure of working with Laurie at truecontent for a number of years.
Throughout my various agency roles in Digital Marketing, whenever I have needed an expert in SEO or Content Marketing to assist my inhouse teams, I have called Laurie.
If you are looking for a switched-on, highly experienced white-hat SEO specialist, you should definitely give Laurie a call.”
Digital Marketing Manager (previous), New World
Zania Guy
“I’ve worked with Laurie a couple of times, at Les Mills International and most recently for the past several years for Foodstuffs managing SEO for New World.
He works very closely with the marketing team and broader stakeholders and has become a trusted partner.
He's great to work with and consistently delivers results. He’s awesome to work with and a great guy.”
GM Digital & Marketing at NZME
Kathryn Luxton
“Laurie partners with us to manage One Roof's organic search performance. He really feels like part of the team working closely with all stakeholders whether in marketing, brand, editorial or web development.
Laurie brings a wealth of knowledge and experience to the table and has driven excellent results. I would highly recommend Laurie if you are looking for an experienced SEO professional.”
What my clients say
+64 (0)21 023 95708
Level 2/409
New North Road
Kingsland
Auckland 1021
New Zealand
I understand it’s a big decision to figure out whether to invest in SEO and Content Marketing. So, how about this? Get in touch to have an informal chat and I'll help you figure out your options. I won’t ‘sell’ to you and there’s no pressure.